Southern Oregon solar shoppers—take note. With the passage and signing of the One Big Beautiful Bill (OBBB) in early July 2025, homeowners now have only through December 31, 2025 to fully purchase and install a residential solar energy system in order to claim the full 30 % federal tax credit.
For homeowners in Medford, Ashland, Central Point, Grants Pass, Merlin and surrounding areas, that means the clock is ticking. If your solar system isn’t installed and operational by the end of the year, the credit disappears completely.
Fortunately, Energy Trust of Oregon’s instant rebate program, offering at least $950 to all qualified homeowners and up to $3,500 for income-qualified households, remains intact and is not impacted by OBBB. As always, Sunshine Solar will assist customers in southern Oregon with the paperwork to secure these rebates.
Why the rush? Power from utilities like Pacific Power is expected to continue rising—grid stress, surging demand, and infrastructure upgrades are driving higher rates. In fact, grid operators such as PJM are projecting electricity bills to climb more than 20 % this summer in parts of their territory, due to increased demand from AI data centers and strained supply. That trend is expected to continue through 2026, especially in western states like Oregon.
One Local Team. Start to Finish. No Outsourcing.
Sunshine Solar is one of Southern Oregon’s only full-service, non-subcontracted solar installer. That means no outside crews, no surprise handoffs—just the same trusted people on your roof as in your inbox.
“Felt like we were working with neighbors,
not a corporation.”
— Eric M.
Meanwhile, America’s power grid is increasingly fragile, struggling to meet peak demand. Reuters reports that the largest U.S. grid operator (PJM) is under “increasing pressure” and already forecasting spikes in customer rates and reliability risks due to unprecedented AI-driven demand.
In contrast, most of the new electricity capacity added in 2025—77.7 % of it—is solar, according to FERC data cited in pv‑magazine USA. Solar is leading the clean‑energy charge, outpacing wind and gas in new installations, making this a critical moment to go solar.
At Sunshine Solar, we’ve experienced a significant uptick in web traffic and inquiries from local homeowners in Medford, Ashland, Grants Pass and surrounding communities. People are recognizing the urgency of installing solar while the 30 % credit is still available—and they’re finding that our reputation as a trusted, all‑inclusive local provider sets us apart.
True, solar systems aren’t “cheap” in the absolute sense. But with a 30 % federal tax credit, a $950–$3,500 Oregon rebate, and long‑term savings on utility bills, a well‑designed and professionally installed system is exceptionally cost‑effective over its lifetime. Beak-even timeframes are usually much shorter than homeowners expect.
If you’ve been considering solar in southern Oregon—whether in Medford, Merlin, Ashland or Central Point—the post‑OBBB reality means there is a limited opportunity to save a substantial portion of system cost via the tax credit. Now is the time to act.
We Help You Get Every Incentive You Qualify For—Without the Hassle
We handle everything from paperwork to installation with $0-down options and a guaranteed performance estimate.
“They even helped us with all the tax paperwork. Super easy.”
— Ralph R.
